As featured on BBCOne Dragons' Den

Our Story


Welcome to LoveRose Lingerie! We are Caroline and Sarah. And we are work in the lovely city of Edinburgh with our trusty office companion Oscar. 

I'm Caroline,

LoveRose was born after I was diagnosed with breast cancer and had a double mastectomy with reconstruction. 

I am a self confessed lingerie addict! And so was really disappointed with the bland lingerie being designed for the post surgery lingerie market. After battling with the high streets terrible selection and not being able to go back to any of my old underwired friends I knew I had to do something about it.

I met Sarah, a fashion graduate and together we created a luxurious, wire free collection of lingerie, designed with focus groups at Maggie's Cancer Centres. 

Our first collection has a variety of pocketed and non-pocketed bras, front fastening and sleep bras. Made in beautiful colours with silks and recycled lace and mesh, AND all our bras have matching pants and robes!

We don't want to pick favourites but if we had to Caroline would pick the Lights Down Low bra and Beautiful Pant, pair them with the Here Comes Trouble Suspender Belt and Satin Assassin Robe, for her that's the perfect set! 

For a bigger cup Sarah would pick the See You at Nine bra and Sassy Pant.